Mobile applications: the “merit badges” on our smart phones. The icons that we press to take us into a different world. From shopping to video games, mobile apps have opened a whole new world for many niches, including marketing.As of July 2015, there are more than 3.1 million downloadable apps. This figure only takes into account the apps on the two largest platforms: Google Play and Apple App Store. This does not include Blackberry, Amazon, or Windows Phone Store, which bring in close to an additional 1 million apps combined.
If you are looking to corner any market online, you need to take advantage of mobile apps. The advantages of having them on your side are just too many to ignore.
Looking at the Numbers
I love statistics. They are one of the easiest ways to prove a point, which is what I am trying to do with this article.
According to comScore, 46 percent of shoppers are less likely to comparison shop if they are using a mobile app. This is huge if you are trying to earn the business of the 81 percent of consumers who research online prior to making a purchase. So, having a mobile app will likely keep people purchasing from you rather than running off to comparison shop with your competitors.